As part of my Master's program at SHIFTA, one of the most fun projects I had was the re-branding of 'El Salon Nautico – Barcelona International Boat Show'. My team members (Natalia Ramos and Blanca Bolanos) and I were ademant to bringing a new inspiration source for the brand. We wanted to help El Salon Nautico to distinguish themselves from all the other Nauitc Clubs and Boat Shows wolrdwide that reference the sea or the water in very obisous ways for their branding. In our design process we found our answer and endless inspiration in the wind. The wind became our protagonist and guide.